With a typical agency
- The ad runs on Meta or Google.
- The lead lands in an inbox, a sheet or a group chat.
- Someone calls back when the front desk is free.
- No answer, and nobody is sure who should try again.
- The agency reports cost per lead.
Performance marketing, run on our own dental CRMPerformance marketing + our dental CRM
We run the growth. You run the chair.
We run Meta and Google ads for implant and aligner clinics worldwide, and every enquiry lands in Aligner Launch OS, the CRM we are building only for dental clinics. It gets an owner, a fast reply and follow-up until the patient walks in.
Campaigns, tracking and follow-up for clinics worldwide, on the platforms your patients already use
Meta
Google Ads
Instagram
Google Search
Facebook
WhatsApp
Other agencies hand you leads. We hand you a system that calls them back.
Ads are only half the job. The other half is what happens in the first hour after someone enquires, and that is where most clinics lose patients. So our performance marketing runs on our own CRM, built for dental clinics.
With Aligner Launch
- The ad runs on Meta or Google, made for implant or aligner patients.
- The lead lands in Aligner Launch OS with its source and campaign attached.
- It gets one owner, a WhatsApp reply and a call task straight away.
- A missed call becomes a callback that comes due, not a dead lead.
- Booked, reminded and tracked through to the consultation.
- We report cost per show: ad spend per attended consultation.
Speed to lead: the first hour decides most enquiries.
Someone who asks about implants or aligners is usually comparing clinics that same day. The clinic that replies first, and keeps trying, gets the conversation. Aligner Launch OS is built around that hour.
Firms that tried to contact a web lead within an hour were nearly seven times as likely to qualify it as firms that waited even an hour longer.
First attempt
7 min
Median, working hours
Example
First meaningful contact
22 min
Median, working hours
Example
Most tools count a logged call as contact. Aligner Launch OS records the first attempt and the first real conversation separately, so a missed call never flatters your speed.
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An owner straight away
Every new enquiry is routed to a coordinator, or sits at the top of the queue as unassigned, where nobody can miss it.
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A reply in minutes
A WhatsApp reply goes out from your clinic's own number, so the patient hears from you while they are still looking.
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Callbacks that come back
An unanswered call is an attempt, not contact. A callback comes due until someone has actually spoken to the patient.
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Overnight enquiries, handled
An enquiry at midnight gets a WhatsApp acknowledgement, is first in the queue when you open, and doesn't count against your response time.
Aligner Launch OS, our dental CRM
The software your front desk opens every morning.
Built by Kahwat.com only for dental clinics running their marketing with us. It opens on the one question a front desk asks all day: who needs me now?
- One owner per lead
- Every enquiry has one accountable person, so two people never chase the same patient and nobody is forgotten.
- A queue, not a dashboard
- New leads, callbacks, today's consultations and replies in one list, each with its next action.
- No-show recovery
- Every missed consultation creates a recovery task, so a no-show gets a second chance instead of a shrug.
- Honest reports
- A logged, unanswered call is an attempt, not contact. Cost per show means ad spend per attended consultation.
In development. Aligner Launch partner clinics get it first, and the roadmap below shows what ships when.
The funnel, kept honest
Four milestones, each meaning exactly one thing. Every milestone is timestamped and kept, so you can see how long each step really took.
- 01New lead
An enquiry arrived. It stays new until there is real two-way contact.
- 02Contacted
A connected call confirmed by staff, or a reply from the patient. Voicemail and wrong numbers don't count.
- 03Booked
An appointment exists. Direct bookings and walk-ins count too.
- 04Show
The patient attended a consultation.
Three things, tracked separately
Front desks lose patients when "stage", "what happened at the appointment" and "is anyone still working this" are squeezed into one field. So they never are.
MilestonesWhere the patient has got to
New lead, contacted, booked, show. Reached once, timestamped, never rewritten.
Appointment outcomesWhat happened at each visit
Scheduled, cancelled, attended or no-show, per appointment, so rebooking keeps its history. Staff confirm a no-show; time passing never does.
Work statusWhether anyone is still on it
Active, snoozed until a set time, or closed with a reason. Every active lead has a next action.
The small rules that decide whether a patient gets a call back.
Generic CRMs leave these to whoever sets them up. In Aligner Launch OS they are built in, because they are where dental clinics lose patients.
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One owner per lead
Every lead has one accountable person. Claiming and reassigning happen in one step, so two people never chase the same patient.
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Absence cover
When someone is away, their queue is covered instead of going quiet.
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Hours that make sense
Each clinic's timezone, opening hours and holidays are respected. Patient contact hours are set separately.
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Duplicates handled with care
Phone numbers are matched within the clinic. Unclear matches go to a person, and enquiry history, attribution and consent are kept.
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Clinics never mixed
Every record belongs to one clinic. Nothing is merged across clinics, ever.
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A complete history
Milestones, appointment outcomes and every reassignment are kept, with an audit trail behind them.
Reports: numbers that say what they measure.
- First attempt and first meaningful contact are recorded separately.
- Response times are shown in elapsed time and in working hours.
- Every rate states its denominator and its cohort. Outcomes still pending are shown separately, not quietly counted.
- Cost per show means ad spend per attributed, attended consultation. It is how we judge our own ads.
Show rate
64%
41 of 64 booked consultations
Leads created 1 to 30 September, 6 outcomes pending
Example
Cost per show
Ad spend÷Attended consultations from those ads
Not cost per lead under a friendlier nameMade for the phone a coordinator carries all day.
- Installs to the home screen and opens straight to Today.
- Built to stay quick on inexpensive Android phones, and works in a desktop browser too.
- If the connection drops, the queue stays readable behind a clear banner, and drafts are saved on the phone.
- Invite-only Google sign-in, with fixed roles: coordinator, clinic manager and agency operator.
Roadmap: built in the order a clinic needs it.
- FirstThe clinic pilot
Sign-in, roles, Today, the lead timeline, a call button, callbacks, booking with cancel and reschedule, attendance and no-shows, lost reasons, funnel counts and an audit trail.
- NextReliable intake
Meta lead ads, Google lead forms and website forms, with recovery and intake health.
- ThenWhatsApp
Conversations on the clinic's own WhatsApp Business number, inside the lead's timeline.
- ThenReminders and recovery
Reminders that respect quiet hours, cancel themselves when an appointment changes, and never fire for last-minute bookings.
- LaterReporting
By source, by coordinator, and rolled up across clinics.
- LaterAd spend and conversions
Ad spend brought in, and attended consultations sent back to Meta and Google, so campaigns learn which ads bring patients who show up.
Deliberately not in version one
- Payments
- Invoices
- Proposals
- Treatment plans
- Revenue tracking
- Configurable pipelines
- An automation builder
Works with the tools your clinic already uses.
Aligner Launch OS is being built to plug into the apps dental clinics already run on, from the ads that bring patients in to the calendar they are booked into.
Built into the CRM
Leads arrive with their source attached, conversations stay on the lead's timeline, and staff sign in with Google.
- Meta lead ads
- Google Ads lead forms
Website forms- WhatsApp Business
- Google sign-in
Zapier
Make
Connected for your clinic
Connections our engineers scope and set up with you, so bookings, reminders and lists land where your team already looks.
Google Calendar
Calendly
Google Meet
Zoom
Gmail
Google Sheets
Excel lead imports
Your practice software
Your practice management software stays where it is. Where it offers an API or a data export, we connect it so patient details are not typed twice.
- Practo
- Clinicea
- Dentally
- Open Dental
- Dentrix
- Curve Dental
Don't see your software? Ask on the fit call. If it has an API or an export, we can usually connect it.
You stay focused on diagnosis and treatment. We handle everything that has to happen before the patient sits down.
Most clinics buy this from three vendors. Here, one team runs all of it.
An agency sends leads. A software company sends a login. A trainer visits once. Nobody owns what happens in between, which is where most patients are lost. Growth as a service means we own the whole path, and report on it every month.
Marketing
- What we run
- Meta and Google campaigns for implant and aligner cases, the creative, the landing pages, and Pixel plus Conversions API tracking.
- What your team gets
- Enquiries from people already looking at treatment, with the ad and source attached to each one.
- What we measure
- Cost per enquiry, cost per booked consultation, cost per show.
Sales
- What we run
- Speed-to-lead WhatsApp and call workflows, follow-up sequences, and one-to-one coaching for your treatment coordinator.
- What your team gets
- Every enquiry with an owner and a next step, and a coordinator who handles price and hesitation with confidence.
- What we measure
- Time to first contact, contact rate, consultations booked.
Operations
- What we run
- Aligner Launch OS set up for your clinic, a financing and payment-plan process, and a review with you every month.
- What your team gets
- A daily work queue for the front desk, no-show recovery, and reports that say what they measure.
- What we measure
- Show rate, treatment starts, and where in the journey patients stall.
Everything we run for your clinic, in one plan.
Ads, AI agents, automations, the CRM and the coaching come from one team. Nobody hands you a login and leaves.
AI agents
Agents on WhatsApp, your website chat and your phone line answer common questions, collect details and book consultations at any hour. Anything clinical or unusual goes straight to your team.
- WhatsApp and website chat agents
- A voice agent for missed and after-hours calls
- Handover to a person, with the conversation on the lead's timeline
Automations
The repetitive work runs itself: instant replies, routing, reminders, follow-ups and no-show recovery, each stopping the moment a person takes over.
- Speed-to-lead replies and owner assignment
- Follow-up sequences that respect quiet hours
- Reminders and no-show recovery
Bring patients in
- Meta and Instagram ads, with lead forms
- Google Search ads near your clinic
- Ad creative made for your clinic
- Landing pages and clinic websites
- Meta Pixel, Conversions API and Google Ads tracking
- Social media content workflows
Turn enquiries into consultations
- Aligner Launch OS, our dental CRM
- AI agents on WhatsApp, chat and calls
- Speed-to-lead automations
- Follow-up sequences and no-show recovery
- Five-hour coaching for your treatment coordinator
- Financing and payment-plan scripts
Run it every day
- Appointment reminders and calendar sync
- Custom integrations with your practice software
- Reports on cost per show, by source and coordinator
- A monthly review of the whole journey
- Custom software and apps from Kahwat.com, on request
Where your next patients come from.
Implant patients usually search. Aligner patients usually scroll. We run both, and send every enquiry into the same follow-up.
Google Search ads
People searching for dental implants or clear aligners near them are already looking for a clinic. We run Search campaigns on implant and aligner keywords around your clinic, with calls and forms tracked back to the ad.
Facebook and Instagram ads
Most people discover aligners while scrolling. We make the creative, run the campaigns, and use Meta lead forms so people can enquire without leaving the app.
WhatsApp follow-up
Every enquiry gets a WhatsApp reply in minutes, then reminders until someone from your team has spoken to them. Patients reply where they already are.
Landing pages and tracking
A fast page for each treatment, with Meta Pixel, Conversions API and Google Ads conversion tracking set up properly, so we can see which ads bring patients who actually show up.
Built for two very different treatment decisions.
An implant patient and an aligner patient do not think alike, so we do not market to them alike. Run one programme or both from the same team.
Implants
A high-value decision that patients take slowly, often with family.
- Campaigns for single-tooth, multiple-tooth and full-arch cases.
- A consultation flow that prepares patients for scans and a clear treatment plan.
- Financing introduced early and plainly, never as a discount.
- Patient, respectful follow-up for people who need time to decide.
Clear aligners
A lifestyle decision that patients make quickly, or not at all.
- Meta and Instagram campaigns for adults who want a discreet option.
- Replies within minutes, because aligner interest cools fast.
- Consultation and scan booking in as few steps as possible.
- Payment plans (EMI) that turn one big number into a manageable monthly one.
Staged like a treatment plan. Small moves, checked every month.
Aligners move teeth a little at a time and check the fit at every stage. We grow a clinic the same way.
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Stage 1
Diagnose
We map your current patient journey: ad accounts, lead sources, response times, consultation attendance and where patients stall.
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Stage 2
Set up
Campaigns, tracking, landing pages, WhatsApp workflows and Aligner Launch OS are built around how your clinic works.
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Stage 3
Launch with your team
Campaigns go live alongside coaching for your coordinator, so the very first enquiries are handled well.
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Every month
Review and refine
We go through the numbers with you, find the one step slowing things down, and fix that first.
An agency, a CRM, or one team for both?
What a typical marketing agency or off-the-shelf CRM covers, next to performance marketing run on our own dental CRM.
| What is included | Marketing agencyAgency | CRM softwareCRM | Aligner Launch |
|---|---|---|---|
| Runs your Meta and Google ads | |||
| A CRM built only for dental clinics | Generic | ||
| One owner and a next step for every enquiry | You set it up | ||
| WhatsApp follow-up for every enquiry | You set it up | ||
| First attempt and first contact measured separately | |||
| No-show recovery tasks | You set it up | ||
| Coaching for your treatment coordinator | |||
| Reports cost per show, not just cost per lead | Cost per lead | ||
| A monthly review of the whole journey |
One plan. Paid monthly. Shared upside.
Ads, AI agents, automations, the CRM, coaching and the monthly review are all in one plan. A small performance fee keeps us paid for treatments, not activity.
- One-time setup
- ₹30,000
- First three months
- ₹40,000a month
- From month four
- ₹60,000a month
- Performance fee
- 5%of every case generated through our systems
Ad spend is separate and paid by your clinic directly to Meta and Google.
Prices are in Indian rupees (INR). Outside India? Ask for pricing in your currency on the fit call.
Everything in the plan
- Aligner Launch OS, our dental CRM, for your front desk as it rolls out
- Meta and Google Ads management, with the creative
- Landing pages for implants and aligners, and social media content workflows
- Meta Pixel, Conversions API and Google Ads conversion tracking
- AI agents on WhatsApp, your website and missed calls, with a handover to your team
- Automations: instant replies, owner assignment, reminders, follow-ups and no-show recovery
- Speed-to-lead WhatsApp replies and follow-up sequences
- Lead routing, so every enquiry has one owner
- A five-hour, one-to-one coaching session for your treatment coordinator
- A financing and payment-plan process for your clinic
- A monthly review of the numbers with you
We take on a small number of clinics, and say no when it isn't a fit.
A good fit
- Orthodontists completing around 3 to 10 aligner cases a month who want a steadier flow.
- Implantologists who want more implant consultations, and better ones.
- Clinics ready to change how enquiries are handled at the front desk.
- Owners who want clear numbers every month, good or bad.
Not a fit
- You want a guaranteed number of patients or overnight results.
- You only want the cheapest leads available.
- You want marketing to fix sales and operations without any change inside the clinic.
Built by Kahwat.com, the growth lab for businesses.
Kahwat.com builds the marketing, sales and operations systems that help businesses scale revenue: performance marketing, CRMs, AI agents and custom software. Aligner Launch is the programme we run only for dental clinics, so the campaigns, scripts and software are built around implant and aligner decisions, not generic leads.
Visit kahwat.com- Company
- Kahwat.com
- Based in
- Kashmir, India
- Works with
- Implant and aligner clinics worldwide
- Markets
- The US, UK, Canada, the Gulf, India and beyond
- Talk to us
- hello@kahwat.com
Questions clinics ask before applying.
Anything else is easier to answer on the fit call.
Is this just a marketing agency with extra steps?
No. Ads are one part of the service. We also run the follow-up workflows, set up the software your front desk uses, coach your coordinator, and review the whole journey with you every month. We are measured on treatments started, not on leads sent.
Do you guarantee a number of new cases?
No. Nobody can promise patient numbers without knowing your market, team and capacity. We help you scale revenue by improving each step patients go through, and we show you the numbers for every step.
Do you work with clinics outside India?
Yes. We work with clinics worldwide, including the US, UK, Canada and the Gulf. Prices on this page are in Indian rupees; outside India, ask for pricing in your currency on the fit call.
What do we get on day one, while the CRM is still being built?
Everything except the parts of Aligner Launch OS still on the roadmap: campaigns, tracking, landing pages, AI agents, WhatsApp automations, coordinator coaching and the monthly review. Partner clinics move onto the CRM first as each part ships.
What will you need from our clinic to start?
An honest view of how enquiries are handled today: your implant and aligner goals, current case volume, chair capacity, lead sources, how fast enquiries are answered, consultation attendance and who on the team does what. Nothing needs to be perfect before we start.
Can we run implants and aligners together?
Yes. Many clinics offer both. Each programme gets its own campaigns and follow-up, and both feed the same work queue so your front desk has one place to look.
What is Aligner Launch OS, and is it ready?
It is the patient-journey software Kahwat.com is building for Aligner Launch clinics: lead ownership, a daily work queue, appointment outcomes and honest reports. It is in development, and partner clinics get it first.
Does the CRM replace our practice management software?
No. Aligner Launch OS covers the patient journey from enquiry to consultation. Payments, invoices and treatment plans stay where they are today.
Is our clinic's data kept separate?
Yes. Every record belongs to one clinic, duplicate matching happens within a clinic only, and records are never merged across clinics.
Will it work on our front-desk phones?
Yes. It is built phone-first, installs to the home screen and stays quick on inexpensive Android phones. It also works in a desktop browser.
Who owns the ad accounts and the data?
We recommend the ad accounts sit in your clinic's name, with us given access to manage them. Your patient data stays yours.
Is ad spend included in the price?
No. Your clinic pays Meta and Google directly for ad spend, so you always see exactly what was spent. Our fee covers the work, the software and the coaching.
How does the performance fee work?
It is 5% of each case generated through our systems. It keeps the partnership tied to real treatment starts, and it depends on clear tracking, which we set up together in the first stage. We go through it in detail on the fit call.
Tell us about your clinic.
A fit call is a short conversation about your clinic, your goals and whether we are the right team for them. We review every application before we reply.
- We look at how enquiries are handled todayYour ads, lead sources and follow-up, from the first message to the chair.
- We show you Aligner Launch OSAnd the plan we would run for your clinic.
- You get a clear answer on fitIf we're not the right team, we say so.
Application received.
We review every application and will reply to the email address you shared.